Mbam Stanley Revealed The Force Behind Naijalitz

in Nigeria today, to access to the internet came just about the time the dot com bubble peaked. And that opened the generation of Nigerians to its possibilities. Yahoo held sway as a media giant. And as internet access become ubiquitous, the younger generation stick to it.

But soon, the Nigerian internet space became synonymous with Yahoo (cyber fraud), run by young Nigerians. And for a time, this dominated how Nigerians on the internet were perceived.

In 2017, Twenty year old Mbam Chigozie Stanley was part of the young population seeking admission into a Nigerian University. And while waiting for results, the trend was to either pick up a job, pick up a skill or sit it out (on the internet, if you will). Mbam Stanley chose the latter.

And being conscious of the Merits and Demerits of the internet he chose blogging and founded Naijalitz. Eight months later he made his first million off his blog which “was already doing 2 million page views monthly”.

Naijalitz started as a forum but morphed into a music and news blog in 2018. The platform touted as the “No. 1 Entertainment portal” caters to categories like Music, Videos, Sports, Giveaway, Prediction, Education, Technology, News and Gossip. But its staple is Entertainment.

On Alexa, Naijalitz ranks 412th among the most visited websites in Nigeria. And that’s ahead of Nigeria’s most popular niche platforms on Music, Videos, Sports,  Giveaway, Prediction, Education, Technology, News etc. Someone forwarded a few questions to Mbam the Blogger, to find out more on his entrepreneurial journey. But he doesn’t fancyinterviews via e-mail, as I soon discovered, as we set a date for an in-person interview.

Background

Naijalitz started as an online forum as a result of Stanley’s online experiences. As a secondary school graduate seeking University admission, he needed information on different institutions. And he realized people had these discussions in forums.

But the forums had their challenges as whenever a potential user came online they had to surf over and over again [across many pages on one discussion] before they could get [or piece together needed] information.

Noticing this pain point, he decided he’ll do the digging out” and give users easy access to information. The foundation Naijalitz was built on was to make information accessible to everyone without using up their data,” he says.

And with his little knowledge on Programming, he bootstrapped the project. We started with zero balance we had no budget for advert, he says. But one month after we started, we recorded 20,000 users (daily) and two million page views over the period.

He soon gained admission for Accounting in Edo State at University of benin, and When I saw that Naijalitz was actually the way to go I was giving it my all, it clashed with my education and I had to Continue in 2016,

And with his mum breathing down his neck, he “did everything [O’ Levels examination] again and gained admission into Osun State University to study Mathematics”.

He wrapped up the program in 2021

But within that period, the blog saw major changes. I sat across Stanley as he looked up his laptop just to get the numbers right. For music alone we receive 35 million views monthly.

Cumulatively we’re doing 100 million to 100 million [views] every month. And with the traffic each category gets, Naijalitz can be unbundled into five different blogs and each will thrive.

On how he built this and maintains the blog’s edge, he says “we had to understand the common Nigerian. What do they want? And What do they do online on a daily basis and that was what we banked on”.

In 2015, Nigerians were trying to figure out how to configure their phones for browsing and a few other necessities that the then nascent mobile phone technology required.

Then, Google normally put up a monthly report on [top inquiries on] the internet. And with that, he knew what people wanted and he populated his blog with relevant information.

It was more of a technology blog in 2016. As he put up tutorials on phone configuration and Network issues. Which made him to be selling books (PDF) with information on how to do basic things on your mobile phone. He made his first million by 2017, Naijalitz was running News and phone discussions” and received 5 million visitors daily.

And while the traffic from the technology audience was still good, Naijalitz incorporated music downloads. Mbam soon realized that Naijalitz had become just what he sort to replace a forum with the main informationusers sort buried by comments on new pages. So, what we did then was create a single page for a single song and with that, daily page views skyrocketed to about 300,000.

One of the major things that killed the forum, was when we did a major upgrade in 2017ending, He cocked his head back and looked to the ceiling for a sec, We did it for NGN 950,000the whole revamping of the website. And then, 24hours after launching we had 400 attacks.

And I had to move [the site] down to Word Press, All that cumulated from the Nigerian programmer who upgraded the site being unavailable and that ended the forum.

But Naijalitz is built on simplicity” Besides he visits the site incognito, “I pick up my phone, use my laptop as a visitor, not as a blog owner. And that’s why anything I notice I’ll jot it down, come to the office and tackle it.

Naijalitz CEO On Work


In the middle of 2017, a funding of nine hundred thousand dollars came in, the offer was simply from a Global advertising agency I was a 100 level student then, I went to Abuja did some follow up for a week and met with representatives of the company, who wanted to buy 50% shares of Naijalitz for Seven Hundred Thousand dollars.

And while, Naijalitz made steady income, he also wanted more revenue but the money was quite much for me he says. And he could sell for more in a few years, so he turned it down. Who turns down a thousand dollars for a 50% stake in a blog?

Six months after he began Naijalitz, he had made his first one million naira. Not the NGN 300,000 or NGN 200,000. No. The first seven hundred thousand came in 2016, he says.

By 2017, Naijalitz was already doing 950 thousand page views monthly and generating revenue off e-book sales, AdSense and native advertisement.

In 2018, the platform doubled down on its music offering and that lead to its user growth.

And by 2019 Naijalitz had 2.5 million verified users. With an average post on the forum doing nothing less than 50,000 views. With nothing less than 300 comments on any post that made it to our home page.

I’m afraid. He pauses.

Because of the love for music, people will still download songs. But how do you source for these songs and do you pay royalties? I ask.

More photos of the ceo


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